Now celebrating 70 years, we take a look back across the pages of the Toyota Land Cruiser history book, from its rugged utilitarian roots all the way back in 1951 through to its current modern-day incarnation packed full of all the latest cutting-edge tech and creature comforts the customer of today expects.
The omnipresent Toyota
From its beginnings in 1951 as a mobility vehicle for Japan’s National Police Reserve, and then through over 70 years of continuous production, 14 model lines and thousands of variations, the Land Cruiser is the longest produced vehicle in Toyota’s history. During that time it has sold more than toyota land cruiser 10 million examples and become a cult object within the four-wheel drive sector, consistently setting the benchmark for durability, ruggedness, reliability andland cruise flexibility. It is the world’s most customer-trusted vehicle and marked the foundation of Toyota’s development target of quality, durability and reliability.
The styling became more robust yet with greater sophistication and road presence in order to boost its appeal within the booming luxury SUV segment. However, for the first time in the UK market it is also available in a United Nations-style Utility specification (below) in either three– or five-door body formats with five seats and a manual, six-speed gearbox. The 2018 range was further broadened with the introduction of a Commercial variant, which deleted the rear seats and see-through rear windows to create generous load space.