A complete redesign of one of the world’s best-known and best-loved nameplates, the Toyota Hilux pickup, was unveiled in Bangkok today, marking the new model’s start in the Thai market.
Since the Hilux first hit dealerships in 1968, over 16 million have been sold in more than 180 countries and regions. Over its seven-generation history, the quality, durability, and reliability of the Hilux have earned the model a diehard fanbase and a legendary reputation. Simply put, everyone knows the Hilux is tough.
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But what does “tough” really mean? That’s the question we at Toyota asked ourselves when faced with the challenge of creating the eighth-generation Hilux.
We realized that toughness doesn’t just come from the vehicle; it comes from the people inside. Whether you’re battling your way up a muddy track or stuck in traffic, reducing the stress of driving is just as important as withstanding the elements. That’s why the new Hilux while improving on the model’s characteristic ruggedness and performance, redefines toughness by being more occupant-focused and easier to drive than ever before.
This led the development team to conclude that the new Toyota Hilux should be tougher and reduce stress as much as possible. Above and beyond conventional ideas of toughness, the eighth-generation Hilux boasts ride comfort that makes long, tough drives less grueling, a quiet cabin that allows communication in any conditions, and enhanced cruising range thanks to improved fuel efficiency.